CloudRock Announces Acquisition of SuccessDay: Consolidating their position as Europe’s Leading HR & Finance Advisory and Services Partner
PRESS RELEASE
For Immediate Release
London, UK – 6 January 2026
CloudRock, a global consultancy specialising in HR and Finance digital transformation, today announced the acquisition of SuccessDay, one of Europe’s leading HRIT and Finance Advisory and AMS partners, offering services across technologies such as Workday, Oracle and SAP SuccessFactors. With this acquisition, CloudRock and SuccessDay form one of the largest independent consultancies in Europe, combining deep advisory expertise, scalable global delivery, and end-to-end capabilities across the full HRIT and Finance lifecycle.
SuccessDay will continue to retain its brand, culture, and leadership team, while benefiting from the scale, reach, and investment of the wider CloudRock group. This structure ensures that customers continue to receive the specialist, high-touch service they value, with access to an expanded global capability when required.
The partnership unites two highly complimentary businesses. Together, the companies will deliver a fully integrated portfolio for customers across Europe, India, and APAC, spanning strategic advisory, implementation support, optimisation, AMS and custom application development.
A Strategic Move Driven by Complementary Strengths
The acquisition strengthens the ability to support multinational organisations with greater scale, deeper expertise, and seamless continuity. It accelerates expansion across Europe, enhances global delivery capability, and positions the combined group to challenge traditional system integrators with a more agile, human-centric and value-driven approach.
Minos Ataliotis, CEO and Founder of CloudRock, said:
“This partnership is a major milestone for both our teams and our customers. CloudRock and SuccessDay share the same values. By coming together, we’re creating the largest independent partner of its kind, with the scale, capability, and delivery excellence demanded for today’s most complex transformation programmes. We are incredibly excited for what we can achieve together.”
Bas Eggelaar, CEO and Founder of SuccessDay, said:
“I’m proud of what we’ve built and how we challenged the status quo. Now it's time for the next step in our journey. The market is consolidating, and clients are looking for independent partners who combine deep expertise with a pragmatic, no-nonsense approach. CloudRock and SuccessDay are perfectly aligned in culture, ambition, and delivery philosophy. Together, we offer a full lifecycle capability, from advisory and readiness, to implementation support, AMS, optimisation, and innovation, backed by truly global delivery. Our teams are energised and ready for this next chapter.”
About CloudRock
CloudRock is a global consultancy specialising in HR and Finance digital transformation. With expertise across Workday, ServiceNow, Oracle, SAP, Dayforce and data-driven transformation, CloudRock partners with organisations to deliver strategy, implementation support, AMS, and innovation. CloudRock is a Workday Advisory, Services, Extend, and Innovation Partner, with a global footprint across the UK, Portugal, India, Australia, and the US.
About SuccessDay
SuccessDay is a leading independent HRIT and Finance advisory, services, and AMS partner headquartered in the Netherlands, supporting clients across the Benelux, DACH, and Nordic regions. The company delivers services across leading technologies including Workday, Oracle, and SAP SuccessFactors. SuccessDay specialises in readiness, vendor selection, Phase 0 and target operating model design, system implementation and support, and has built one of the largest Workday AMS practices in the Benelux. SuccessDay is deeply committed to quality, independence, and long-term partnership with employees, clients, and suppliers.
Advisors
CloudRock was advised by GP Bullhound, with legal counsel provided by Squire Patton Boggs, and finance & tax advisory by Grant Thornton.
SuccessDay was advised by Forvis Mazars, with legal support from DirkZwager.
-ENDS-
For more information, please contact:
Ally Kennard
Director of Marketing, CloudRock
Email: ally.kennard@cloudrockpartners.com
Phone: +44 7867 450 130