Opportunity, Alignment, and What Comes Next

Why CloudRock and SuccessDay Came Together — and What It Means for the Future

When we talk about the acquisition of SuccessDay, one word continues to surface: opportunity. Opportunity for customers. Opportunity for partners. And opportunity for our people.

That sentiment came through clearly in a recent conversation between Minos Ataliotis, CEO and Founder of CloudRock, and Bas Eggelaar, CEO and Founder of SuccessDay. Their discussion wasn’t about scale for scale’s sake or market noise. It was about fit, shared values, and what becomes possible when two highly complementary organisations come together with a clear purpose.

A Move Defined by Opportunity — Not Compromise

For Minos, the excitement around this move is rooted in what it unlocks. By combining global delivery capability, deeper technical expertise, and a broader European footprint, CloudRock and SuccessDay now form a compelling independent alternative in the HR and Finance transformation market. One that can confidently support multinational organisations, complex operating models, and long-term transformation journeys, without losing the personal, high-touch approach that customers value.

Why SuccessDay — and Why This Path?

When CloudRock began exploring how to strengthen its European presence, the question wasn’t if growth was needed, but how to achieve it in the right way. Organic expansion was one option. Inorganic growth was another.

What became clear very quickly was that if CloudRock were to pursue acquisition, there was only one organisation it wanted to speak to. SuccessDay.

There was no long list. No shopping around. Just a clear sense that if a partner existed who shared CloudRock’s mindset, standards, and ambition, it was SuccessDay. A single conversation confirmed that instinct.

For Bas, the perspective was similar. While growth opportunities had presented themselves in the past, none had felt right. Cultural alignment mattered. Values mattered. And without those foundations, growth simply wasn’t worth pursuing.

When the conversation with CloudRock began, it immediately felt different. As Bas describes it, this was a puzzle that fit completely.

Culture as the Non-Negotiable

Culture is often talked about during acquisitions. Here, it was the deciding factor. Both organisations place a strong emphasis on long-term relationships, employee satisfaction, and acting as trusted advisors to their customers. Not just delivering systems, but helping organisations make the right decisions, and then supporting them to realise value over time.

That alignment meant the conversation could quickly move beyond whether the acquisition made sense, to how it could unlock greater opportunity for everyone involved.

What Changes — and What Doesn’t

One of the most important messages to come out of the conversation is also one of the simplest: nothing fundamental changes. Customers can expect the same advisory-first mindset. The same commitment to quality. The same focus on outcomes, not just go-lives. What does change is capability.

Together, CloudRock and SuccessDay now bring a team of more than 300 people. They bring together teams across multiple locations, with deeper technical expertise and greater capacity to support complex, global programmes. That scale allows the combined group to serve customers better with more resilience, more choice, and more continuity. Crucially, growth here is about adding possibility, not replacing what already works.

Advisory First — Built to Execute

Both CloudRock and SuccessDay began life as advisory businesses. That shared heritage is more than a footnote, it’s a defining characteristic of how the combined organisation operates.

Transformation doesn’t start with technology. It starts with asking the right questions. Understanding the organisation, its data, its people, and its ambitions. Designing a roadmap that is realistic, value-driven, and grounded in strong governance.

Execution matters too. Plans only deliver value if they’re implemented well, adopted properly, and supported over time. By bringing together advisory depth and execution capability, the combined organisation can not only shape transformation strategies, but also deliver and sustain them.

As Minos puts it, this move doubles down on that model — advisory and execution, together.

A Stronger Independent Alternative

The HR and Finance transformation market is consolidating. Large system integrators continue to grow through acquisition, often prioritising scale and standardisation.

CloudRock and SuccessDay are taking a different path.

By remaining independent, the combined group can continue to act in the best interests of its customers. Offering pragmatic advice, challenging assumptions where needed, and focusing on long-term value rather than short-term delivery metrics.

That independence, combined with increased scale and capability, positions the organisation as a genuinely interesting alternative for organisations looking for a partner who understands complexity but avoids unnecessary bureaucracy.

What Success Looks Like One Year On

Looking ahead, success isn’t measured purely in headcount or geography. It’s about becoming the go-to independent partner for HR and Finance digital transformation in the cloud. About combining CloudRock’s strong position in the UK and Ireland with SuccessDay’s deep presence across mainland Europe. About supporting customers consistently across regions, systems, and stages of maturity. It’s also about people.

Maintaining high levels of employee satisfaction. Creating opportunities to work on global programmes. Continuing to invest in capability, learning, and culture. Ensuring that as the organisation grows, it remains a place where people feel valued and supported.

A Shared Direction and a Clear Opportunity Ahead

As Bas reflects, from a cultural perspective, this really is a match made in heaven. Two advisory-first organisations. A shared belief in long-term partnership. A commitment to quality, independence, and meaningful outcomes.

This acquisition marks an important milestone, but it’s not the destination. It’s the foundation for what comes next. And for customers, partners, and colleagues alike, the opportunity is just getting started.